Luxury Fashion in Digital Media : A Part from The Book Chapter : Digital Lens: Exploring Customer Perceptions in the World of E-Commerce and E-Marketplaces

The current society and the development of the media, driven by Covid 19, have guided brands to a different world. E-commerce has become part of our lives and social networks gained another dynamic.

The offers of luxury fashion products arise easily and quickly, outside the physical points of sale, abdicate the “magical” ritual of face-to-face purchase, and open the way to a banal and simple evaluation. The truth is, that the virtual world presents itself as a contradiction to the essence of luxury. The digital press for the lack of human relationship, supply the touch, smell, and taste, impoverishing the shopping experience.

Author(s) Details:

Maria Nascimento Cunha,
Instituto Superior de Educação e Ciências (ISEC Lisboa), Portugal and Scientific Council of CIAC – Centro de Investigação de Artes e Comunicação, Portugal.

Jorge Figueiredo,
Universidade Lusíada de Famalicão, Portugal.

Isabel Oliveira,
Universidade Lusíada do Porto, Portugal.

Maçães, Manuel,
Universidade Lusíada do Porto, Portugal.

To Read the Complete Chapter See Here

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